New Nu Metro Partnership with Edgars Club

Premium Movies, Real Rewards: Nu Metro Partners with Edgars Club

Nu Metro and Edgars Club are proud to announce the launch of a new strategic partnership on 1 June 2026, giving members access to premium entertainment and added value.

Through this initiative, Edgars Club members can now enjoy bigger movie and confectionery discounts at Nu Metro cinemas nationwide.

The partnership highlights Nu Metro’s role as a premium cinema destination and expands Edgars Club’s rewards offering across South Africa.

What this means for movie-goers:
Through this partnership, qualifying Edgars Club members will enjoy:
• Exclusive discounted movie ticket offerings
• Access to premium entertainment experiences in VIP, Full VIP, Xtreme – Large Premium
Format, and Standard 2D/3D Plus Kidz cinemas
• 50% off Standard 2D & 3D/VIP/Full VIP/Kidz & Xtreme movie tickets
• 50% off an Edgars Club combo (regular Popcorn & Soda or Slush or Water)
• Lifestyle-driven rewards and value-added member benefits

This initiative aligns with evolving consumer demand for experiential rewards and
entertainment-led loyalty offerings, creating a more aspirational and rewarding customer
journey for members.

Beverley Govender, Senior Marketing Manager at Nu Metro, comments: “Nu Metro is thrilled to partner with Edgars Club in redefining what lifestyle rewards mean for South Africans. Together, we’re making premium entertainment more accessible, while adding real value to everyday experiences for Edgars Club members.”

You can find full details about the partnership and available benefits in the Partners section on the Nu Metro website. The only requirement is to be an active Edgars Club member.

Strategic Importance

Over the past year, Nu Metro has expanded its footprint with new cinemas in key retail hubs, including Bedfordview in Johannesburg, Gateway Theatre of Shopping in Durban, and Cavendish Square in Cape Town. These sites introduced advanced formats such as South Africa’s first 270-degree “ScreenX” auditorium, VIP Premiere Cinemas, 4DX, and Kidz Cinema.

These innovations reflect Nu Metro’s focus on immersive, premium movie experiences and underline its commitment to redefining the cinema landscape nationwide.

Building on this momentum, the partnership with Edgars Club reinforces Nu Metro’s direction and strategy.

Govender further elaborates, “Partnerships like this one broaden access to premium cinema in a challenging economic climate while encouraging loyalty and repeat visits. Edgars Club’s engaged member base is a natural fit, aligning lifestyle rewards with entertainment benefits. For Nu Metro, the goal is to showcase formats such as VIP and Xtreme to new audiences, foster shared experiences for families and friends, and strengthen customer engagement through a long-term collaboration that reaffirms the importance of out-of-home entertainment in South Africa.”

https://numetro.co.za/