Unlocking the Value of IP

Vishen Pillay, Patent Attorney

What are the biggest IP (Intellectual Property) risks businesses face today?

Without a clear IP strategy, businesses risk losing control of valuable assets that differentiate them in the market. From a trade mark perspective, counterfeiting and online infringement remain significant concerns, leading to brand dilution, reputational harm and lost revenue.

How is AI changing the patents and trademarks landscape?

AI is accelerating innovation and enabling businesses to generate, identify and protect IP more efficiently. It also presents new challenges, particularly around ownership, authorship and the enforcement of rights against AI-generated infringement.

How can businesses use IP to create commercial value?

IP should form part of a business’s broader commercial strategy. Well-protected intellectual property can create a competitive advantage, strengthen brand value, attract investment and generate revenue through sales, licensing and strategic partnerships.

What IP trends are you seeing across Africa?

Interest in African IP systems continues to grow among both local and international businesses. We are also seeing a greater focus on proactive brand protection and early filing strategies, particularly in first-to-file jurisdictions.

What will shape the future of IP?

AI will continue to transform innovation and the IP landscape globally. As technology develops faster than legislation, issues relating to ownership, protection and enforcement of AI-generated IP will become increasingly important.

Tel: 031 536 3740

Email: vishen.pillay@adams.africa